About Us

Bruno Lafon Selection
As one of the founders of DIVA Wine USA, Bruno Lafon helped develop our DIVA Wine network portfolios and introduce the best of them to the US markets for more than 20 years. In the summer of 2018, Bruno had the opportunity to take over the company and lead its evolution towards becoming BRUNO LAFON SELECTION.
Our team’s experience sourcing the best of French wine and building strong, well-established relationships with top French producers is what makes us unique. Bruno’s long-term objective has always been to focus on the true wine DNA which gives so much passion and pleasure.
Wine With Passion
THE VISION
for Our Wine Portfolio
- Terroir expression, a true feeling of identity and place
- Balance and elegance rather than big, blustery wines
- Especially chosen family-owned producers committed to creating wines of integrity.
Our long-established French offices in the regions of Rhône, Provence and the South of France, Loire, Alsace and Champagne, as well as in the Burgundy region all work collectively to guarantee you the best sourcing at direct prices from top producers.
TEAM SERVICE : Much more than a typical agency
MARKET SENSITIVITY, QUALITY and PRICE
Given that today wine consumers have greater awareness of wine pricing and an ease of access to information with this in mind, we endeavor to ensure the most direct pricing with best value possible, placing many of our offered wines on the shelves between $10 to $20.